Ditch the chaos. Lead like a coach. Build a team that wins without you.

You’ve built a real business. But now you’re stuck running it like a job.
Ascend is how you step up. Ditch the chaos, lead like a coach, and build a business that wins without burning you out.

I’m looking to work with a small group of CEOs and founders of scaling tech businesses - typically with 8+ staff - who know it’s time to step back from doing the work to leading the team.

You’ve built momentum. Now it’s time to lead like a pro.

What You Get:

  • 9 on-demand modules

  • 6 months of weekly 1:many implementation workshops

  • 50% off Hashiru licences (our 5D framework tool)

  • Agile, Scrum & MoSCoW models to define your role and delegate effectively

The Model Is Simple:

Phase 1: The Mindset Shift - From Player to Coach

We kick off with the most important change: your role. There’s a white line on the pitch, you don’t cross it. No more taking penalties, chasing the ball, or diving into dev tickets. You’re the coach now.

That means setting:

  • Strategy – what game you’re playing

  • Structure – how the team is set up to win

  • Culture & tactics – how they show up and deliver

We use the MoSCoW model (Must, Should, Could, Won’t) to strip back your role and focus only on high-leverage moves.

Phase 2: Structure & Scale - Build the Team, Trust the Team

Now that you’re thinking like a coach, it’s time to lead like one.

First, we set your Season Goal - not every team’s chasing the championship. Some want top 4, some just need to avoid relegation. What matters is that your team knows the goal.

Then we roll out the 5D Agile Framework:

  • Discuss

  • Discover

  • Decide

  • Design

  • Deliver

You’ll capture every action, decision, and discussion that moves the team forward. With Hashiru, you’ll track what’s working and let AI guide your next move.

You’re not in the trenches anymore. You’re watching from the stands, with full visibility and the power to tweak tactics anytime.

The 3 Matches of Ascend

The 9 modules are split into 3 distinct “matches” - each designed to help you level up fast and lead with clarity.

Match 1: Business Burnouts (Unburden)

→ Mindset

  • Week 1: Unpack – Identify where your time really goes

  • Week 2: Simplify – Cut the noise and focus on what matters

  • Week 3: Delegate – Hand over work without losing control

Match 2: Overload All-Stars (Align)

→ Structure

  • Week 4: Vision – Set direction your team can actually follow

  • Week 5: Framework – Build structure that delivers results

  • Week 6: Trust – Replace micromanagement with accountability

Match 3: Chaos Consultants (Build)

→ Leverage

  • Week 7: Big Picture – Connect the day-to-day to your long-term goals

  • Week 8: Iterate & Improve – Build feedback loops into your leadership

  • Week 9: Sustain – Lock in repeatable systems that run without you

QuickFacts

Join the 9-week Syncity Ascend programme for £4,995 — includes 26 weeks of coaching support and 50% off Hashiru licences.

Sound like you? Here’s who this is for:

  • You’re a founder or CEO of a growing business with 8–25 team members

  • You’ve built early traction but are now buried in the day-to-day

  • You know you need to step back and lead, but struggle to let go

  • You’re coachable, ambitious, and ready to be challenged

  • You can commit 2–3 hours per week to becoming the leader your business needs

And you won’t get distracted by the sporting metaphors, the brutal honesty or my slightly obsessive love of team structure.

Here’s how to join:

Step 1. Visit the Syncity Ascend page
Step 2. Complete the application form
Step 3. Step up, take charge, and lead your team to win

P.S. As soon as you join, you’ll get instant access to the Coach’s Edge Bonus Pack - 3 exclusive videos not in the core course:

  • Salary Structure: How to Pay and Retain a Winning Team

  • Boss vs. Leader: The Shift That Changes Everything

  • How Elite Coaches Handle Underperformance

You’ve already done the hard yards. Now it’s time to lead.