Leadership Coaching for Founders ready to scale.
Still Playing Every Position? No Wonder You’re Exhausted
Go from Player to Head Coach in 9 weeks.
Still Doing Everything Yourself?
You built something great. But now it’s running you.
More clients. Bigger team. But you’re still solving every problem, making every decision, working every weekend.
Take a day off and everything stalls.
This isn’t leadership. This is survival.
And it’s killing your growth.
Leadership Coaching for Founders Who Are Still Playing the Game, Not Leading it
In sport, great coaches don’t play. They design the system that wins.
They don’t chase the ball, they build a team that moves together.
You need to make that same shift:
From Player (doing everything) → To Coach (leading the whole).
The shift from Founder to CEO isn’t automatic.
It’s a skill and that’s what we coach.
From Operational Overload to Strategic Leader
You're in the weeds.
Still handling every decision.
Still worried your team won’t get it right unless you step in.
You’re not leading a company, you’re keeping one alive.
And here’s the reality:
You’re not a CEO. You’re the bottleneck.
That’s not a failure. It’s a sign.
Because the role you started with, the player, the doer, the one who makes it all happen, isn’t the role your business needs now.
The Shift: From Operator to Leader
You don’t become a leader by accident.
You become one by changing how you think and what you do.
Ascend starts with mindset.
We help you make the shift from operator to orchestrator.
From execution to elevation.
From doing the work… to designing how the work gets done.
But mindset is just the first step.
Next, we give you the structure to align your team and the leverage to scale without burning out.
Because players win games by grinding. Coaches win seasons by leading systems.
Syncity Ascend: Leadership Coaching that Builds Real Leaders
This isn’t leadership coaching as usual.
It’s a 9-week competitive programme that transforms how you lead and how your business performs.
Each week, you’ll move through our proven 3-stage model:
Mindset: Unburden yourself from your workload, simplify your focus, and start leading like a coach.
Structure: Align your team with rhythm, trust, and a strategy they can actually follow.
Leverage: Use data and reflection to build momentum that doesn’t rely on you.
This is leadership development that sticks.
No fluff. No management jargon. Just real tools, applied fast.
Results You Can Feel:
Your team delivers without you checking every detail
You make strategic decisions not reactive ones
You build a business that moves even when you take a day off
It’s part sport. Part structure. All transformation.
Time to stop playing.
Time to lead.
Free download - coach like a pro, decide like a rebel
This isn’t just another leadership theory, this is a practical playbook inspired by the world’s top sports coaches, designed to help you run your business with clarity, strategy, and confidence.
The Silent Cost of Doing Nothing
Every day you stay stuck costs you more than you realise.
🚫 More stress - you’re still handling every decision, still drowning in the chaos.
🚫 Slower growth - your competition is moving, adapting, and scaling while you’re firefighting.
🚫 Lost opportunities - your best hires won’t stick around if they can’t see a path forward.
🚫 Burnout is creeping in - at this rate, how long before you’ve got nothing left to give?
Be honest:
🛑 How many weeks, months, or even years have you been telling yourself you’ll ‘sort it out’?
🛑 How much energy are you wasting micromanaging instead of actually growing?
🛑 How much money is slipping through your fingers because you don’t have time to focus on big moves?
This isn’t about working harder - it’s about breaking the cycle.
Not Another Corporate Coaching Programme
Most leadership coaching is built for middle managers or corporate teams.
Syncity Ascend is built for founders who want to win.
It’s blunt. It’s structured. It’s performance-led.
Because scaling a company is a sport and we coach like it.
This isn’t another leadership coaching course.
This is Syncity Ascend, the only coaching programme designed like a tournament, to break the cycle of chaos and get you leading like a true head coach.
Because theory won’t save you when things get hard.
Structure will.
Clarity will.
Repetition will.
That’s why we built a competitive challenge to lock in the shift from player to coach and make it stick.
This Isn’t Just for Fun - It’s for Focus
The tournament format keeps you in the coach’s mindset, not drifting back into the weeds.
Each session is built to:
Get you off the pitch
Help your team win without you
Build structure that outlasts you
Because drifting back into chaos is easy.
Staying in control takes systems, clarity, and rhythm.
Meet Your Leadership Coach
I’m Richard. And I’ve led from the front.
Over the past 15 years, I’ve built digital systems, led transformation across public and private sectors, and coached high-performing teams under real pressure.
I’ve used agile principles to restructure businesses, studied how the world’s best sports leaders stay ahead, and built Hashiru, a software platform designed to turn leadership chaos into clarity.
I’ve seen what happens when leaders don’t evolve. And I’ve seen what’s possible when they do.
That’s why I built Syncity and why I run Ascend like a tournament. Because this isn’t theory. It’s a system built from the pitch and the boardroom, battle-tested, data-driven, and designed for growth.
I’m not here to hype you up.
I’m here to hold you to the standard your business needs next.
Because leadership isn’t about doing more.
It’s about letting go of the right things, trusting your team, and focusing on what only you can do:
Think two steps ahead. Set the vision. Build the system that wins.
If you’re serious about being that kind of leader, I’ll see you in the Programme.
What People Are Saying
“Richard manages to combine big ideas with practical action. Strategic when it counts, tactical when it matters.”
— Steevan Glover, Founder, Brewd Marketing
“His ambition and foresight led to winning the AWS City on a Cloud award. A true digital leader”
— Chris Hayman, ex-Country GM UK, AWS
“Richard has become a trusted advisor. No-nonsense, straight-talking, and always focused on getting results.”
— Nova Roberts, Assistant Director, Change Management
“Richard’s no-nonsense approach and knowledge of all things digital marks him out as a true leader within the industry.”
— Rob Simms – CEO, CAMSS World