Leadership Coaching: You Don’t Need Another Coach - You Need to Become One
Leadership Coaching Style. That’s what you searched for, right?
Maybe because you’re tired of being tired. Tired of the business relying on you. Tired of the kind of coaching that’s just... accountability in a nice suit. Check-ins. Weekly calls. Another person asking if you did what you said you would.
You don’t need that. You don’t need a hype man. You need a new role.
That’s what no one tells you.
The reason your leadership style doesn’t feel right right now, the reason you’re stretched, second-guessing, or secretly resentful of your team, isn’t because you’re doing it wrong. It’s because your job has changed... and you haven’t.
You’re still playing every position. Still getting stuck in. Still checking every task, reviewing every detail, solving every crisis.
But here’s the thing: you can’t scale a business as a player. You need to become the coach.
The Player to Coach Shift (And Why It Matters)
We built Syncity around this idea. Because after 15 years working in digital leadership, running large-scale teams, delivering complex change, and coaching high-performing organisations, we realised something:
Traditional leadership coaching doesn’t work. Not for founders. Not for scale-ups. Not for operators trying to break free from the weeds.
It’s too abstract. Too soft. Too focused on how you feel, and not enough on what you do.
So we took everything we know about digital transformation, and combined it with something most coaches don’t have:
A deep understanding of sports leadership.
In sport, the coach doesn’t jump on the pitch. They lead from the sidelines. They:
Set the gameplan
Build the structure
Prepare the team
Adapt to the data
Reflect, learn and improve
They don’t run the plays, they build the system that makes the plays work.
That’s the model we follow.
Syncity Ascend isn’t a course. It’s a tournament. Nine sessions. Three opponents. A new leadership identity. Built to help you move from overwhelmed player to strategic head coach.
Objections You Might Be Raising (And Why They Don’t Hold Up)
"It’s just another course, right?"
Nope. It’s a structured season. You lead a fictional team through real challenges. You implement systems in your business week by week. You don’t sit and learn, you do.
"I’ve done leadership training before."
Bet it wasn’t this. This is practical, embedded, performance-based coaching. Rooted in agile thinking. Powered by tech (Hashiru). And built to get you out of the weeds, not just make you feel better about being in them.
"I don’t want someone holding me accountable."
Good. We’re not here to nag. We’re here to equip. You don’t need a personal trainer. You need to become the head coach of your own business.
Practical. Tactical. Embedded.
Each of the nine sessions in Ascend follows a clear rhythm:
A mindset shift
A practical framework
A weekly task to implement in your real business
You’ll go from unpacking your workload to setting vision, building trust, running sprints, reviewing data, and embedding a leadership rhythm that sustains itself.
The goal? To make yourself unnecessary in the day-to-day so you can be essential to the direction, strategy, and culture.
You’ll finish with a system. A rhythm. A team that runs without you constantly checking in.
This Isn’t for Everyone - And That’s the Point
If you love being the one with all the answers, stay a player. If you want your business to run only when you push it, keep grinding. If you’re fine with another coach cheering you on from the Zoom call, keep swiping.
But if you’re ready to lead like a coach, with structure, rhythm, clarity and calm, then it’s time.
This isn’t just a new leadership coaching style. It’s a new identity.
Welcome to the League.