Leadership Coaching for founders who want to win.
Still Playing Every Position? No Wonder You’re Exhausted
Its time to go from Player to Coach. And lead like one.
I thought things would feel easier once we grew.
More clients. More team members. More support. Right?
But here’s the truth:
The more we grew, the more I felt like I was losing control.
I’ve got a team, but I still feel like I have to check everything twice.
I’m still the one solving problems, firefighting, making calls at 10pm.
I haven’t shared the full vision with anyone, not properly.
Not the five-year plan.
Not even the plan for next month.
Because honestly? I haven’t had time to sit and think about it myself.
It’s like I’ve built something bigger than me...but I’m the only one holding it up.
People see “success.”
But they don’t see the stress.
They don’t see the late nights.
The tight chest.
The conversations I keep putting off because I’m not sure how to lead them.
This is exciting, yes.
But it’s also exhausting.
And I’m starting to realise:
I can’t keep scaling the business like this.
Something has to change.
Executive Coaching for Founders Who Need to Lead, Not Chase Fires
Scaling a company isn't just about doing more, it's about becoming the kind of leader your business needs next.
Syncity Ascend blends executive leadership coaching, real-world team alignment tools, and CEO mindset development into one programme designed for founders in growth mode.
Whether you're a startup CEO, a technical founder, or a first-time leader, this is your playbook to stop reacting and start leading.
Backed by 15+ years of experience in leadership development coaching, digital and data change, and team performance at scale.
From Operational Overload to Strategic Leader
You're in the weeds.
Still handling every decision.
Still worried your team won’t get it right unless you step in.
You’re not leading a company, you’re keeping one alive.
And here’s the reality:
You’re not a CEO. You’re the bottleneck.
That’s not an insult. It’s a warning.
Because the role you started with, the player, the doer, the one who makes it all happen, isn’t the role your business needs now.
The Shift: From Operator to Leader
From Player to Coach.
This is the part no one warns you about.
You don’t just get more staff and become a “leader.”
You inherit a completely different job and no one hands you the playbook.
Being a great operator doesn’t prepare you for being a great coach.
In fact, the same habits that got you here will stall you here.
Players win games by working harder.
Coaches win seasons by leading smarter.
And that’s what Syncity Ascend is built for.
We don’t just teach theory.
We drop you into the arena with structure, data, and a competitive challenge built for ambitious founders.
Every week, you’ll:
Build alignment across your team
Empower others to deliver at pace
Break the cycle of chaos with structure that sticks
This is leadership development coaching for founders who are done playing.
It’s not about learning how to manage.
It’s about becoming the coach your business needs next.
Results That Stick:
✅ Your team delivers without you micromanaging
✅ You set the direction and they move in sync
✅ You stop reacting and start making strategic, long-term decisions
This is executive coaching with a difference.
It’s part sport. Part structure. All results.
Time to stop playing.
Time to lead.
Free download - coach like a pro, decide like a rebel
This isn’t just another leadership theory, this is a practical playbook inspired by the world’s top sports coaches, designed to help you run your business with clarity, strategy, and confidence.
The Silent Cost of Doing Nothing
Every day you stay stuck costs you more than you realise.
🚫 More stress - you’re still handling every decision, still drowning in the chaos.
🚫 Slower growth - your competition is moving, adapting, and scaling while you’re firefighting.
🚫 Lost opportunities - your best hires won’t stick around if they can’t see a path forward.
🚫 Burnout is creeping in - at this rate, how long before you’ve got nothing left to give?
Be honest:
🛑 How many weeks, months, or even years have you been telling yourself you’ll ‘sort it out’?
🛑 How much energy are you wasting micromanaging instead of actually growing?
🛑 How much money is slipping through your fingers because you don’t have time to focus on big moves?
This isn’t about working harder - it’s about breaking the cycle.
The Stratgeic Leaders Tournament
The Only Leadership Programme Designed to Keep You Out of Player Mode
You don’t need more theory. You need a structure that stops you drifting back into chaos the minute things get hard.
That’s why Syncity Ascend isn’t just a coaching programme. It’s a tournament.
A competitive challenge designed to lock in the shift from player to coach and keep it there.
Welcome to the Strategic Leaders Tournament
Across nine modules, you’ll go head-to-head with the three biggest blockers to scale:
Overwhelm (burnout), All on Your Shoulders (overload) and Inconsistency (chaos)
Each opponent has three specific challenges.
You’ll face them one by one and beat them through coaching, structure, and practice.
3 training sessions per opponent.
9 modules total.
One outcome: you leading like a true head coach.
This Isn’t Just for Fun. It’s for Focus.
We run this like a tournament for a reason: To keep you in the coaching mindset, not falling back into the doing mindset.
Every session is built to:
✅ Get you off the pitch
✅ Help your team win without you
✅ Build structure that sustains success
Because drifting back into chaos is the default.
Staying in control takes structure, repetition, and rhythm.
Take Charge of the Syncity Ascenders
The Syncity Ascend Playbook is Simple:
Unburden
Align
Build
You don’t scale by working harder. You scale by stepping off the pitch and coaching a team to win. Now its your turn to lead the Syncity Ascenders, a squad built for growth, execution, and elite performance. Your job? Guide them through three high-stakes matches and prove you can lead from the front.
The Campaign: 3 Matches. 3 Opponents. 9 Tactical Sessions.
Every great team plays with a plan.
Yours looks like this:
Game 1: Unburden - Defeat the Burnouts
Unpack – Get everything out of your head and onto the table
Simplify – Cut the noise. Focus on what really matters
Delegate – Learn to trust without losing control
Game 2: Align - Beat the Overload All-Stars
Vision – Set the season goal and make it visible
Framework – Break the vision into monthly races and track it
Trust – Use real data and retros to build a team that delivers
Game 3: Build - Outplay the Chaos Consultants
Big Picture – Align the five-year trajectory so your team sees the path
Iterate & Improve – Use AI and performance data to course-correct
Sustain – Lock in what’s working and scale it with rhythm
You’re Not Joining a Team.
You’re Coaching One.
Syncity Ascend isn’t a classroom.
It’s a high-performance environment where founders like you take control of real plays, real systems, and real business execution.
You’ll lead the Syncity Ascenders through each challenge.
Your vision. Your playbook. Your leadership.
This is how you prove you’re not just a talented operator but a visionary head coach, ready to lead at the next level.
The First Challenge:
Your Scouting Report
Before you join the League, there’s one thing left to do.
The Leadership Readiness Scorecard.
It’s not a quiz.
It’s your scouting report a test of your mindset, your current structure, and your readiness to lead like a coach.
Where are you excelling?
Where are you holding the team back?
And are you truly ready to stop playing… and start leading?
You’ll find out in five minutes.
Meet Your Coach
I’m Richard. And I’ve led from the front.
Over the past 15 years, I’ve built digital systems, led transformation across public and private sectors, and coached high-performing teams under real pressure.
I’ve used agile principles to restructure businesses, studied how the world’s best sports leaders stay ahead, and built Hashiru, a software platform designed to turn leadership chaos into clarity.
I’ve seen what happens when leaders don’t evolve. And I’ve seen what’s possible when they do.
That’s why I built Syncity and why I run Ascend like a tournament. Because this isn’t theory. It’s a system built from the pitch and the boardroom, battle-tested, data-driven, and designed for growth.
I’m not here to hype you up.
I’m here to hold you to the standard your business needs next.
Because leadership isn’t about doing more.
It’s about letting go of the right things, trusting your team, and focusing on what only you can do:
Think two steps ahead. Set the vision. Build the system that wins.
If you’re serious about being that kind of leader,
I’ll see you in the League.